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McDonald’s adds NFC games to restaurant tables



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NFC stickers have been placed underneath tables across the restaurant. After downloading the McParty Run app, users can hold their NFC-equipped Android smartphones over the table to play the restaurant's racing game.

Joji Jacob, chief creative officer at DDB Group Singapore, told NFC World: "We programmed NFC sticker tags to act like parts of a racetrack, much like Scalextric tracks. We used a variety of generic brands for the NFC tags.

"Then we stuck these sticker tags on the underside of our restaurant tables so that they are invisible. When kids hovered their smartphones over the ordinary looking tables, the tables magically turned into McDonaldLand and their mobiles become fun little go-karts.

"Kids can zip around tables to collect burgers, harvest apple pies and fight baddies like Hamburglar and Captain Crook. All to help Ronald organise a party for the folks of McDonaldLand."



Japanese Library adds NFC Tags



A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a lending library into a modern "problem solving" service for local citizens.

One hundred tags are being used to let library users access online information services, review books and make purchases. Users can also use the new service to reserve books from home


One in three mobile phones to come with NFC by 2017: Berg Insight

Between 2012 and 2017 the installed base of NFC-enabled handsets will increase at a compound annual growth rate of 65% to reach 2.1bn units, according to new research from Berg Insight. "The penetration rate for NFC across all handset segments will similarly increase to approximately 32% by 2017."



GSMA calls for feedback on NFC loyalty and coupon proposals

Source: GSMA calls for feedback on NFC loyalty and coupon proposals


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"Feedback from retailers that a lack of a common standard for managing loyalty cards, coupons and vouchers in a mobile wallet is a barrier to the development of these services has led the GSMA to take the initiative in this field," the association adds.

"Our aim is to have an open source specification that is implemented across the industry and to that end is seeking feedback from players in this field — particularly retailers, loyalty and couponing scheme operators and third party developers or suppliers of related hardware and software."



JAL adds carriers and coupons to NFC boarding pass service

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Shimizu also explained that JAL is now offering a coupon service using its smartphone app. "We are the first airline to launch a customer servicing coupon solution," he says.

"You can get a coupon that discounts various merchandise just by walking through our check-in counter or security gate area. We use WiFi to confirm the customer's location and send them a coupon over the air. This now being promoted in eight major airports in Japan."




Wroclaw restaurant tries NFC table tents

aTuch also provides a similar solution for restaurants. Check out our Restaurant Menu Smart Poster



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Guests are directed to a landing page when they use their smartphone or tablet to tap the NFC tags embedded in the 'table tent' stands. They can then find out more about the Masala Grill & Bar or like the restaurant's Facebook page.

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